The world has gone through a lot of changes in the last two decades as a result of climate change. The expectations for green practices are influencing the way businesses think about their products. Whether sourcing, producing, or transporting, every aspect of a product's life cycle can have a significant impact on the environment and human beings on the whole.

But what exactly is green marketing?  Read to learn more.

In this post, we will address the topic of green branding and marketing, explore workable methods on how to optimize your green marketing campaign whilst living up to your sustainability claims and how to tread the fine line between green marketing and greenwashing.

Travel and tourism do take a toll on the environment, but they don’t have to. With a bit of strategy, it’s quite possible to integrate sustainability into the hospitality industry without compromising growth or profitability.

It all begins by rethinking sustainability in your hospitality offerings.

It's safe to say that going green is "in." As the general public is growing more concerned about the state of the environment, more corporations are adopting sustainable practices to stay in their good faith. Unfortunately, this trend may have a dark side.

Just because a company adopts an image of caring for the environment doesn't mean they have a legitimate interest in being eco-friendly. This blog will look into how some corporations may be giving off the illusion of sustainability while actively harming the environment in a phenomenon known as corporate greenwashing.